Isabelle Tourist Factory


Back in 1994, the founder of ISABELLE crossed paths with a group of French baking pros—Bruno, Jaeuno, and Lione—who were all deeply passionate about French culture. They hit it off, exchanged ideas, and wanted to create something completely new. They dreamed of building a brand that could really touch people’s hearts while capturing the essence of French culture—something stylish, romantic, elegant, and modern with a feminine touch. And just like that, ISABELLE was born!
Driven by a love for fine, romantic French sweets, ISABELLE brought authentic French baking techniques over so people could enjoy a genuine taste of France. Guided by a "customer-first" spirit, the brand keeps focusing on crafting great-tasting treats and beautifully thoughtful packaging to bring joy to every customer.